Each company has unique perspective regarding Corporate Social Responsibility (CSR) which can be one of indicators for assessing the company’s commitment in earnestly implementing CSR.
Some corporations have unsurprisingly performed CSR for the sake of external factors and motivations including social, environmental, and reputation driven which led to unmeaningful and insignificant effects. In other words, the fulfilment of social responsibility is more due to a compulsion-based as opposed to sincerity or genuinely volunteerism.
On the other hand, some other companies executed CSR program as a compliance, the fulfilment of obligations. This type of companies typically views CSR as a project that is implemented no more than because the existence of regulations and law that compel and must be complied.
- CENTURY BATTERIES INDONESIA, as affiliated company by PT. Astra Otoparts Group, considers CSR not only as a compliance, but more than an obligation (beyond compliance). PT. CENTURY BATTERIES INDONESIA has stance that its responsibility is no longer merely profit-based economic activity for business sustainability, but also social and environment responsibility. Fundamentally, relying solely on financial health would not guarantee the company to grow sustainably.
- CENTURY BATTERIES INDONESIA acknowledged that the company’s ability does not determine the survival of a company to generate substantial profits, but also by its role in building synergies and harmonization with communities and the environment around it.
- CENTURY BATTERIES INDONESIA interpreted concept of CSR into a management system known as “Astra Friendly Company” (AFS). In the concept built in AFC, PT. CENTURY BATTERIES INDONESIA has committed to integrate social aspect into every business decision according to Catur Dharma as well as implementing a systematic work program to fulfill its “Social Contract” in order to fulfill the rights of stakeholders. In this regard, the stakeholders consist of shareholder, employees, community, environment, supplier, customer, and government.